Big data analytics are increasingly used in public and private contexts, including management, marketing, scientific research and national security. It’s a common belief that benefiting from big data makes it impossible to comply with data protection laws.
The Information Commissioner’s Office (ICO) has published a report on big data and data protection, suggesting how businesses can deal with this data, while still complying with the Data Protection Act 1998.
The ICO encourages businesses to be open about what they do with personal data. This can help businesses meet the requirements of data protection principles, e.g. using data fairly and only for specific and limited purposes. It’ll also help businesses build trust with customers, as these businesses will be seen as responsible data controllers.
The guide can be found on the ICO website.
Author - Peter Bassill
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